Our story starts in 2007 with two colleagues, each with stacks of industry experience, who decided to leave their current jobs and embark on a new adventure establishing genesis labels. It wasn’t long before we became a market leader and the go-to people for luxury brands, designers and high street stores.

Getting to know our clients and understanding their brand & business is where it all begins. We want to work with you, so effective communication is vital.

A call, an email or seeing our lovely faces in person? Whatever is needed to get the project started. From a competitive counter-quote, an upgrade to elevate your current branding or starting from scratch, we are always ready to listen.


Garment branding is our passion. A bit geeky? Maybe so. But let's face it, great ideas don't come about if you don't care. We love what we do and that shows in our work.

For our creative team there is nothing better than devising exciting and innovative labelling and packaging. Whether it's just a bit of inspiration from our huge archive of samples, a new take on your existing labels or you need us to create and spec a full range of products, we can't wait to help.

From Shoreditch to Shenzhen, we can send your products anywhere. Stockholding, supplier call-offs, online order placement – no problem, We’ll always keep you in the loop and help get your items to where you need them, when and how you want.